Lion & Stone
Growth Advisory
Business Coaching
Clear thinking.
Decisive action.
Profitable progress.
Is your business
Busy,
Stuck,
Unsure?
Hands‑on growth partners for business owners who want control, focus, and momentum — without chaos.
When effort isn’t turning into progress
Most businesses don’t stall because people aren’t working hard enough.
They stall because it’s no longer clear what will actually make a difference.
Decisions become reactive. Activity increases.
But progress and profit don’t move in line with the effort.
Over time, this creates a quiet cost:
- The same decisions get revisited instead of resolved
- Focus is pulled toward urgency, not importance
- Momentum becomes harder to sustain — even though everyone is busy.
The longer this goes unaddressed, the harder it becomes to regain control.
Areas We Help In
Where we help you move forward
Direction & Decision Making
Helping owners clarify priorities, explore trade‑offs, and make deliberate choices about where attention is best placed.
Commercial Focus
Bringing structure to pricing, margins, and commercial decisions so choices are grounded in financial reality.
Marketing & Demand Creation
Improving how the business attracts customers — including message clarity, channels, and lead flow.
Sales & Conversion
Clarifying and strengthening how enquiries move through to decisions, helping opportunities convert more consistently and predictably.
Delivery, Capacity & Systems
Looking at how work flows through the business — across people, processes, systems, and owner involvement — so decisions can be carried through smoothly, without unnecessary friction or overload.
Execution Support
Creating capacity and follow‑through so plans don’t stall once agreed.
Most businesses don’t need everything fixed.
They need to focus on the right thing at the right time.
What our customers say
Customer Testimonials
“Liz helped me look at my website properly, not just how it looked, but how it actually worked.
She pointed out some really important things I’d missed — around SEO, mobile layout, FAQs, and even my logo and messaging. None of it felt overwhelming, just very practical.
After making the changes we talked through, my site started showing up much higher on Google, which gave me a lot more confidence that I’m setting things up the right way from the start.”
Tony, kitchen fitter starting his own business
“I was at the stage where I wanted to start, but wasn’t sure how to pull everything together.
Liz helped me clarify my services, pricing, and what I actually needed to focus on first. That made a big difference — things stopped feeling so unclear, and I felt much more confident moving forward.”
Amy, home organising business owner
“We weren’t sure whether Facebook ads were the right next step, and it helped to talk it through properly.
Instead of rushing, we came away with a clearer picture of what made sense to focus on first, and what could wait. That made planning the next steps a lot less stressful.”
Chris, supporting a family business
"Your help has unmistakably helped in so many ways and opened my eyes to many other possibilities to move the business forward at the right time. Your advise and mentoring is helping creating a business on a solid foundation from the outset.”
Tony, kitchen fitter starting his own business
Who You’ll Work With
You’ll work directly with us — bringing both analytical clarity and real-world business experience to every decision.
Charles Steenkamp
Commercial clarity, grounded in data
Charles helps business owners understand what is truly driving performance — across marketing, sales, and operations — and where change will have the greatest impact.
His background spans over 25 years in analytics, pricing, and performance management, working closely with leadership teams and boards.
He brings structure to decisions, replacing guesswork with clear, evidence-led direction.
Liz Bailey
Clarity, focus, and execution
Liz brings deep operational experience, having built, grown, and exited businesses herself. She understands first-hand the realities behind the decisions that shape how a business performs.
She helps business owners cut through complexity, challenge assumptions, and focus on what will move the business forward now.
She ensures decisions turn into clear priorities and achievable actions, creating steady, controlled progress.
Working together, we help turn clear thinking into consistent progress.
Working with us is Easy!
A clear, simple way forward
Step 1: Start with a conversation
We begin by understanding what’s really going on – the pressures, the constraints, and where things feel stuck.
Step 2: Agree the right next step
Together, we identify what will make the biggest difference and commit to a clear, sensible course of action.
Step 3: Enjoy profitable progress
We stay close to the work, helping turn decisions into action so progress doesn’t stall once things are agreed.
Your next step doesn’t need to be complicated
Start a conversation to find your next best step.
What’s really holding your business back right now?
Running a business is rarely short of ideas or effort — but knowing where to focus next is often harder.
This short quiz will help you identify your biggest constraint right now.
Our Services
Most clients work with us through regular advisory sessions, with execution support available where time or capacity is a constraint.
1:1 Profit Booster program
Fortnightly guidance for improving marketing and sales performance
£400 + VAT per month
This option is designed for owners who can implement changes themselves, but want clear guidance on where to focus.
We meet fortnightly to:
review what’s happening in marketing and sales
identify what’s most likely to improve profit
agree clear, practical actions to work on next
You take those actions forward using the guidance and materials we provide.
Support includes:
structured fortnightly working sessions
self‑review materials and templates
limited email support for clarification between meetings
This programme is focused, practical, and best suited to businesses that want to improve results without needing hands‑on execution support.
1:1 Growth Advisory
Weekly, hands‑on support for clarity, execution, and momentum
£1,500 + VAT per month
This option is for businesses where time, complexity, or pressure means fortnightly guidance isn’t enough, and where maintaining momentum requires closer support.
The work is grounded by our Safe‑Scale framework, tailored to your business to keep attention focused where it matters most as the business evolves — without creating hidden risk elsewhere.
We work together weekly to:
clarify priorities and direction
make decisions grounded in the reality of the business
support execution where momentum matters
With advisory support, we stay hands‑on — helping decisions turn into action and keeping progress moving when things get busy.
Execution Support
We do the work for you
(POA)
Where it helps, we can provide scoped execution support alongside either service. This work is always agreed in advance and priced based on what’s involved.
Execution support is clearly scoped and designed to remove bottlenecks — not replace thinking or ownership.
Typical examples include:
Website or landing page builds
Marketing campaign setup or management
CRM, email sequences, or analytics setup
One‑off analysis or ad‑hoc project work
Services → Execution Support → Primary CTA (Contact / Conversation) → Assessment CTA
No long‑term contracts. We’ll regularly review what’s working and what you need next.
Frequently asked questions
Explore Our Common Queries and Solutions
Are you business coaches?
Not in the traditional sense.
We work hands‑on alongside you, helping bring clear thinking to complex situations, work out the next best step, and support you to get the work done.
Who do you work best with?
We work best with businesses that are busy, stuck, or unsure what to do next.
Typically:
- There’s lots going on, but progress isn’t matching the effort
- Decisions feel harder than they used to
- Time and headspace are the main constraints
If you’re looking for clarity, focus, and follow‑through — rather than more ideas — we’re likely a good fit.
What problems do you help with?
We help when businesses are:
- Unsure where to focus next
- Making reactive decisions without clear visibility
- Busy, but not seeing the results they expect
- Struggling to turn plans into action
Our role is to reduce noise, create clarity, and help move things forward.
How is this different from consultancy or advisory work?
We don’t just analyse and walk away.
We work with you, not above you or at arm’s length. That means:
- Thinking things through together
- Pressure‑testing decisions
- Helping translate decisions into action
The work doesn’t stop at the plan.
Do you only work with owners?
No.
We work with leaders and leadership teams who carry responsibility for decisions and outcomes — whether that’s founders, partners, MDs or senior teams.
What matters is accountability, not job title.
What if we don’t have much time?
That’s usually why people work with us.
If time or capacity is the constraint, we help create it — by bringing structure, clarity, and momentum so decisions don’t stall and actions don’t drift.
What does it feel like to work with you?
Calm, focused, and practical.
You can expect:
Clear priorities
Constructive challenge
Straight talking
Consistent follow‑through
No urgency theatre. No unnecessary complexity.
How do we get started?
We start with a conversation.
We’ll ask a few questions to understand what’s going on, whether we can genuinely help, and what a sensible next step might be. No pressure, no obligation.
What if we’re not sure you’re right for us?
That’s fine — we’ll tell you.
If we don’t think we’re the right fit, or if something else would serve you better, we’ll say so. The aim is progress, not selling work for the sake of it.
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