Attract more customers.
Make the most of
every opportunity.
Everything aligned.
Practical business support for professional and service-based businesses.
Whether you need more enquiries, better conversion, stronger follow-up or more value from your existing customers, we help put the right marketing, systems and support in place. Helping you get more value from the effort you’re already investing.
Everything Aligned.
Practical support across marketing, customer acquisition and customer management.
Most businesses have different activities, systems and suppliers supporting different parts of the business.
A website attracts visitors. Marketing generates enquiries. Follow-up converts opportunities. Customer management helps retain and grow customer relationships.
The challenge is making sure those parts support the same outcome.
Lion & Stone takes a broader view of the business. We help make sure the important parts are aligned, supporting each other and working towards the same objectives, rather than operating in isolation.
This helps businesses avoid conflicting priorities, make better decisions and get more value from the effort they are already investing.
Get Noticed
Websites, online presence, content, reviews and marketing that help attract potential customers.
Convert Opportunities
Processes, follow-up and systems that help turn enquiries into customers.
Increase Customer Value
Helping you generate more value from existing customers through repeat business, referrals and ongoing engagement.
Everything Aligned
Making sure the important parts of the business support the same outcome rather than operating in isolation.
Tell us what you want to improve or solve. We’ll work with you to find the most practical way forward.
The Problems We Help Solve
Most business owners don't wake up thinking about systems or strategy. They think about:
Not getting enough enquiries
You may need to improve how potential customers find and notice your business.
Lion & Stone can help with websites, online presence, Google Business Profile, social media, content, reviews, local visibility and advertising — focusing on the areas most likely to help attract more of the right enquiries.
Being busy but unsure where the best opportunities are
When enquiries, customer information and communication sit in different places, it can be difficult to see what needs attention and where the strongest opportunities are.
We help bring customer activity, follow-up and opportunities into a more organised process, giving you clearer visibility and helping you make better use of the activity already happening in the business.
Not converting enough enquiries into customers
Getting an enquiry is only part of the process. What happens next — response times, communication, follow-up and the sales process — often determines whether that opportunity becomes a customer.
We help improve lead management, CRM, follow-up, appointment booking, automation and customer communication so more enquiries are given the attention they need.
Follow-up slipping through the cracks
Inconsistent follow-up can mean good opportunities are delayed, forgotten or lost altogether.
We help put clearer processes, reminders, communication and systems in place so the right people know what needs to happen next and customers receive more consistent follow-up.
Different suppliers all working on different things
Many businesses use different suppliers, tools and specialists for their website, marketing, CRM, advertising, content and customer communication.
The issue is not always the quality of any one provider. The challenge is making sure the important activities support each other and are working towards the same outcome.
Nobody overseeing the bigger picture
A website may attract visitors. Marketing may generate enquiries. Follow-up may sit with the internal team. Customer management may happen somewhere else.
Lion & Stone takes a broader view, helping ensure marketing, customer acquisition, follow-up, customer management and business systems are aligned, supporting each other and working towards the same objectives.
Who We Work With
Lion & Stone works with professional and service-based businesses that want practical support with the areas affecting enquiries, conversion, follow-up, customer communication and repeat business.
We are most useful where there is a clear opportunity to improve — but the right support, systems or ownership are not yet in place.
Want more of the right enquiries coming in
Know opportunities are slipping through the gaps
Need practical help, not more theory
Want things set up properly, not left half-finished
Want to see what is missing and what to tackle next
How We Work
We start with what you want to improve, work with you to find the most practical way forward, and help put the right support in place.
What you want to improve We agree the practical way forward.
We put the right support, systems and processes in place.
We help identify what else can be improved or better aligned.
The specific work may vary, but the objective stays the same: helping you attract more customers and make the most of every opportunity.
Contact UsAbout Lion & Stone
Lion & Stone is a practical business support company for professional and service-based businesses.
We help businesses attract more customers, manage enquiries properly, improve follow-up and generate more value from the customers and opportunities they already have.
Liz Bailey
Practical support that turns decisions into action
Liz brings first-hand experience of building, growing and exiting businesses. She understands the day-to-day reality of running a business, making decisions under pressure and keeping things moving when there is a lot competing for attention.
She also creates content and runs marketing campaigns for clients, combining practical business experience with hands-on delivery.
Liz helps owners identify what needs attention now, what can wait and where practical changes are most likely to make a difference. Her focus is on turning good intentions into clear priorities, workable plans and steady progress.
She holds a law degree and is continuing her legal studies in intellectual property law.
Charles Steenkamp
Commercial clarity, backed by evidence
Charles focuses on details. He helps business owners understand what is affecting performance across marketing, sales and operations — and where the biggest opportunities to improve may sit.
His background spans more than 25 years in analytics, pricing and performance management, working closely with leadership teams and boards.
He brings structure and insight to business decisions, helping owners see what is happening more clearly and decide what to do next.
Charles qualified as a Fellow of the Institute and Faculty of Actuaries in 2009.
Supporting the Way Your Business Works
Safe-Scale is the connected business system we use where it helps businesses manage marketing, enquiries, communication, follow-up, automation and opportunities more effectively.
Safe-Scale is one of the tools we use where it helps deliver the right outcome.
Marketing, enquiries, communication, follow-up and opportunities — in one connected place.